Our Approach


The methods that build and sustain high performance Special Forces teams are directly applicable to business.  This means building teams that are highly motivated and engaged; teams with a clear sense of direction stemming from strong values lived out day by day.  It means using all available experience and expertise to make good decisions, even in complex ambiguous and stressful environments.

Our approach is to distil what makes Special Forces teams so successful and model this in combination with lessons and experience contributed by others with complimentary backgrounds.

Leadership is an essentially practical subject, so our approach focuses wherever possible on doing.  Practice provides greater insight, a better learning environment and the ‘stickiness’ you need to take your learning back to work and embed it. A recent study at the University of Texas found that we retain a mere 10% of what we read and 20% of what we hear.  Start actually doing however, and that retention figure hits 90%.

‘Tell me and I forget, teach me and I may remember, involve me and I learn‘  – Benjamin Franklin