Book Notes
Primed to Perform
Neel Doshi & Lindsay McGregor
This is a book of applied psychology that seeks to take decades of research into motivation and organizational culture and distill it into language and a set of principles that are easily understood and applied. Its a comprehensive distillation of ideas into a unified system the authors refer to as Total Motivation. The authors are both former consultants at McKinsey & Company and their belief is that why we work in large part is going to determine how well we work.