Book Notes

Primed to Perform

Neel Doshi & Lindsay McGregor

This is a book of applied psychology that seeks to take decades of research into motivation and organizational culture and distill it into language and a set of principles that are easily understood and applied.  Its a comprehensive distillation of ideas into a unified system the authors refer to as Total Motivation.  The authors are both former consultants at McKinsey & Company and their belief is that why we work in large part is going to determine how well we work.

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