How We Decide

Author and journalist Jonah Lehrer is a contributing editor to Wired magazine.  This book is a 101 of both the neuroscience and  psychology of how we make decisions.  It explores the constant biological tension between our emotional impulses – driven by the limbic system and the neurotransmitter dopamine which are broadly responsible for most of our decision-making and our ability to rationalize and control our emotional instincts.  The book explores how by understanding our own biology and the impact our blood chemistry has on our behaviour we can learn to make better, more self-aware decisions.  Excellent primer for anyone wishing to understand how biology influences decision-making.